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White Label Hair Products for Hairdressers

White label hair products for hairdressers

Professional formulas under your own name. No stickers on a generic bottle — full-color direct print that looks like a real premium brand. From 4 units, CPNP included, free shipping.

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No stickers Full-color direct print CPNP & PIF included From 4 units
What are white label hair products?

White label explained for hairdressers

White label literally means: a blank, white product onto which you put your own label. In the hairdressing industry, it refers to professional hair care products manufactured by a specialized producer and sold by you under your own brand name and packaging.

You don't need to develop formulas, rent a factory, or arrange cosmetic certifications yourself. The manufacturer handles all of that. You choose the products that fit your salon and your clients, and sell them under your own name.

Why the difference matters

Full-color direct print, no stickers

Most white label suppliers in the Netherlands work with stickers. A sticker might seem good enough, but customers notice. An edge that peels off after getting wet a few times, or a generic bottle that's recognizable as white label — that undermines the premium feel you want to project.

SalonID works exclusively with full-color direct print. Your design is printed permanently onto the bottle — the same process used by major brands like Wella and L'Oréal. Waterproof, without edges, with a depth and color vibrancy no sticker can match.

The result: your white label hair products look like a genuine premium brand. Customers see no difference — they see your brand.

The range

25 formulas, 8 product lines

25 professional formulas, 8 product lines. All products are formulated with the Nutraluxe Complex and comply with EU cosmetics regulations.

Shampoo (7 formulas)
Color, Repair, No Yellow, Curly Girl, Men's, Sulfate-Free Color, and Sulfate-Free Repair. Available in 300 ml and 1000 ml for use at the wash station.

Conditioner (6 formulas)
Matched to every shampoo line for a complete hair care routine.

Hair masks (5 formulas)
Intensive care in 250 ml. Ideal for the salon and for customers' home use.

Styling (7 products)
Pastes, creams, gel, hairspray, mousse, and dry shampoo.

Curly Girl and sulfate-free collection
A fully CG-proof range for customers with curls, and mild sulfate-free formulas for conscious customers.
View all formulas
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Choose your white label line

All products are available for immediate delivery and fully customizable to your brand identity.
The benefits

Benefits of white label with SalonID

Lowest minimum order in the market
Order from 4 units per product. Want to mix two products? With a combipack, order from 6 units per variant. No contract, no minimum monthly commitment.

Everything included — no hidden costs
Full-color direct print design, CPNP registration, Product Information File (PIF), free shipping on every order, and a professional design team. No extra costs.

Fast delivery
Once your design is approved, we produce and deliver within two weeks. For urgent orders, we can often move faster.

No risk — test first
Order a sample box with 1 to 6 products of your choice for €13.95. Free shipping. That way you know exactly what you're selling to your customers.

What's your margin?

Up to 75% margin on white label products

White label hair products generate significantly higher margins than reselling branded products. A bottle of your own private label shampoo (300 ml) costs you around €4.75 per unit on an order of 12 units. The typical salon retail price for premium shampoo ranges between €18 and €26. At a retail price of €20, you make a gross margin of over 75%.

Compare that to reselling a branded shampoo: purchase price often €8 to €12 per bottle, retail price €16 to €22. Margin: 30 to 40%. And you're competing with bol.com.

Live in 4 steps

How to start with white label hair products?

Step 1 — Register for free
Create an account via the registration form. Two minutes, no obligations.

Step 2 — Test the quality
Put together a sample box with products that fit your customers. From €13.95 including free shipping.

Step 3 — Choose your products and design
Fill in the questionnaire about your brand identity. Our design team creates your label, free of charge.

Step 4 — Order and receive
Order from 4 units. Delivery within 2 weeks after design approval.

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Frequently asked questions

Everything about white label hair products

Everything you want to know about starting your own white label line
Yes. SalonID works with professional formulas enriched with the Nutraluxe Complex, a proprietary blend of active ingredients. The products are tested and comply with EU cosmetics regulations. You can experience the quality yourself with a sample box.
No. At SalonID there are no contracts, no minimum monthly commitment, and no subscriptions. You order whenever you want, in the quantities you want.
At SalonID, you order white label hair products from 4 units per product. With a combipack, you can combine two products and order from 6 units per variant. This is the lowest minimum order in the market.
In the hairdressing industry, both terms mean practically the same thing: you sell a professional product under your own brand name. White label sometimes suggests a more generic product, while private label implies more customization. At SalonID, the result is always premium: full-color direct print, professional formulas, and fully tailored to your brand.
Yes. The 1000 ml bottles are ideal for use at the wash station. The 300 ml bottles are suited for customers' home use. Many hairdressers offer both sizes under their own brand name.
Yes. Upload your logo and share your color preferences. Our design team incorporates this into a professional label that's printed full-color onto the bottle. You pay no extra design costs.

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Ready to get started?

Ready to get started with white label hair products?

500+ salons in the Netherlands and Belgium already ahead of you. Start today for free.

No stickers · Full-color print · From 4 units · CPNP included · Free shipping

Create a free accountOr order a sample box first