Launch your own private label hair product line as a hairdresser
Starting your own brand sounds complicated, but with SalonID it isn't. You design your label in SalonID Studio and choose your products; we print, handle the CPNP registration and the PIF dossier, and deliver. For your first order, allow 3 to 5 working days; reorders are delivered in the Netherlands and Belgium within 1 to 3 working days.
- No account needed
- Per box of 12, or mix 6 + 6
- CPNP & PIF included
- Free shipping to the Netherlands and Belgium
Four steps to your own brand
From first design to your own brand in the salon. You don't need an account for any of it.
Why a private label?
What's included in the price?
Starting from €107- Full-color print, no stickers
- CPNP & PIF included
- Design in the Studio, free
- Always free shipping
- Made in the EU, designed in Amsterdam
- Per box of 12, or mix 6 + 6
No setup costs, no design costs, no hidden costs. Everything is included in the product price, which is listed for every product (excl. VAT).
Join 500+ salons
Real entrepreneurs, real results.
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Demi
Salon Tof, 's-Hertogenbosch
“With our own brand, our salon instantly feels more professional and exclusive. Clients recognize our brand and deliberately take the products home.”
Exclusivity -
Marjan
Hair Studio Zaza, Rotterdam
“Everything was arranged in no time: registration, design, and production. The quality feels premium, and the margins are finally really attractive.”
+45% product revenue -
Sanne
Blushes, Amsterdam
“We started small to test it, but the reactions were positive right away. We now reorder regularly, and clients ask for the products themselves.”
3x repeat purchases
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“SalonID helped us finally launch our own brand. The quality is excellent and the process was super easy!”
Sarah van den Berg Salon Elegance -
“CPNP registration is all taken care of. We focus on selling, and SalonID handles the rest.”
Tom Bakker Bakker Hair Design -
“Our clients love our private label products. It has increased our revenue by 30%!”
Martijn de Vries Hair Studio MV -
“Full-color direct printing makes the difference. No cheap stickers, but a truly premium look.”
Emma Jansen Beauty House
Frequently Asked questions
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With white label, you buy a standard product with a blank label that you stick your name on. With private label, as offered by SalonID, your brand is printed directly onto the packaging. No stickers — full-color print right on the bottle. The result looks more professional and feels like a genuine A-brand. Your customers will notice the difference immediately.
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You design your label in SalonID Studio and order your products; you don't need an account for that. With your first order, we check your design and prepare the print files: allow 3 to 5 working days. Reorders are delivered in the Netherlands and Belgium within 1 to 3 working days; for other countries, add the shipping time listed in the FAQ. CPNP registration and PIF dossier are included.
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Absolutely. SalonID is designed specifically for small and medium-sized salons. You order by the box of 12 (liter bottles in boxes of 4), or you mix two products in a Combipack of 6 + 6. That way, you don't need to keep a large inventory. Your own brand starts from just €107 for a box of 12.
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SalonID works with professional, ready-made formulas developed by experienced cosmetic chemists with more than 40 years of experience. You choose from 25 proven formulas: shampoo, conditioner, hair masks, styling and styling sprays, in lines such as Color, Repair, No Yellow, Curly Girl, Sulfate-Free and Men. Custom formulas are not currently available, but the existing formulas are of the same quality as well-known salon brands.
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All products are manufactured in certified factories within the European Union, with more than 40 years of experience in professional hair care. Every product complies with the European Cosmetics Regulation (EC 1223/2009) and is registered in the CPNP portal. PIF dossiers are included as standard, so you can start selling legally across the entire EU right away.
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SalonID offers 25 professional formulas: shampoos, conditioners, hair masks and styling products such as hairspray, mousse, dry shampoo, pastes, cream and gel. Popular lines include the Color line for color-treated hair, the Curly Girl line for curly hair, No Yellow for blonde hair and the Men line. Shampoo and conditioner are available in 300 ml for retail and in 1000 ml for the backbar.
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Yes. Besides designing it yourself for free in SalonID Studio, we offer a premium design: our designers create one design for your whole line, tailored to your salon, with two correction rounds. You see it in the Studio on your own packaging. € 250 excl. VAT, one-time. See the directions from our designers on the Premium design page.
Don't see your question here?
Contact usReady to launch your brand?
Design your label for free in SalonID Studio and instantly see what your own line looks like. You can then order without an account.
- Free shipping
- Per box of 12, or mix 6 + 6
- No contract
- Order without an account