How it works

Launch your Private Label hair products as a hairdresser

From first idea to products in your salon — in 4 steps

Starting your own brand sounds complicated, but with SalonID it isn't. We take the entire process off your hands: from designing your label to CPNP registration and production. You choose the products, we do the rest. Most hairdressers have their own brand in the salon within two weeks. Unlike most private label suppliers, we work without large minimum order quantities. You can order from as little as 4 units per product — the lowest entry point in the market. Our formulas are developed in EU-certified factories with more than 40 years of experience in professional hair care. Every product comes with CPNP registration and a PIF dossier, so you can start selling legally across the entire EU right away.
Step 1 · Create an account

From 4 units. Under your own name.

Open a SalonID account with just your email address. We'll send a one-time code and you'll have instant access to 33 formulas, free design, and delivery from €107.

From €107 No contract Design included CPNP & PIF Designed in Amsterdam
Create an account now Order sample
4.9/5 customer rating
24 uur delivery time
40+ jaar experience
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4 Simple Steps How it works
4 Simple Steps

How it works

From idea to your own brand line in no time

Icons of Create a free account
Icons of Order a Sample Box
Icons of Receive your label design
Icons of Order and sell in your salon
4 Simple Steps

From idea to your own brand line in no time

Icons of Create a free account
STEP 1

Create a free account

Create a no-obligation account and discover our full range of 33 hair products across 8 product lines. From shampoo and conditioner to styling and hair masks — everything available under your own brand name.

Icons of Order a Sample Box
STEP 2

Order a Sample Box

Test the formulas before launching your own product line. Choose from lines like Color, Curly Girl, No Yellow, Repair, and Sulfate-Free. Our products are developed in EU-certified factories with 40+ years of experience in professional hair care.

Icons of Receive your label design
STEP 3

Receive your label design

Fill in a short questionnaire about your house style and brand identity. Our design team creates a professional label that's printed directly on the bottle in full color. No stickers — genuine private label quality that your customers will notice right away.

Icons of Order and sell in your salon
STEP 4

Order and sell in your salon

Place your first order from as little as 4 units per product — ideal for small salons that want to start without risk. CPNP registration and a PIF dossier are included as standard, so you can start selling legally across the entire EU right away. Delivered within 5 business days with free shipping.

Sample Box

Choose your products

From €13.95 — fast delivery, free shipping

Starter Pack Retail Complete 60 private label hair products SalonID own brand for hairdressers

Sample Box | Private Label

€13,95 EUR
€15,50 EUR €13,95 EUR
Bespaar €1,55
Shipping calculated at checkout.
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Quantity: 1
⚠ Nog maar 11 op voorraad
✓ Gratis verzending
Benefits

Why your own Private Label?

Discover the benefits of your own product line

Higher profit Icon

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More margin

Higher profit

Private label products deliver up to 3x more margin than standard branded products

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Average growth

More sales

Customers buy more often when they can get exclusive salon products

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Unique to you

Exclusivity

Your brand, your formulas — available nowhere else

Testimonials

What salon owners say

Join 500+ successful salon owners

"The low MOQ of 4 units was perfect to get started. Now we order every month!"

Lisa Peters
Lisa Peters
Salon Lisa

"SalonID helped us finally launch our own brand. The quality is top-notch and the process was super easy!"

Sarah van den Berg
Sarah van den Berg
Salon Elegance

"CPNP registration is all taken care of. We focus on selling, SalonID handles the rest."

TB
Tom Bakker
Bakker Hair Design

"Our customers love our private label products. It has boosted our revenue by 30%!"

MV
Martijn de Vries
Hair Studio MV

"Full-color direct print makes the difference. No cheap stickers, just genuine premium quality."

EJ
Emma Jansen
Beauty House

"The low MOQ of 4 units was perfect to get started. Now we order every month!"

LP
Lisa Peters
Salon Lisa

"SalonID helped us finally launch our own brand. The quality is top-notch and the process was super easy!"

SB
Sarah van den Berg
Salon Elegance

"CPNP registration is all taken care of. We focus on selling, SalonID handles the rest."

TB
Tom Bakker
Bakker Hair Design

"Full-color direct print makes the difference. No cheap stickers, just genuine premium quality."

EJ
Emma Jansen
Beauty House

"The low MOQ of 4 units was perfect to get started. Now we order every month!"

LP
Lisa Peters
Salon Lisa

"SalonID helped us finally launch our own brand. The quality is top-notch and the process was super easy!"

SB
Sarah van den Berg
Salon Elegance

"CPNP registration is all taken care of. We focus on selling, SalonID handles the rest."

TB
Tom Bakker
Bakker Hair Design

"Our customers love our private label products. It has boosted our revenue by 30%!"

MV
Martijn de Vries
Hair Studio MV

"Full-color direct print makes the difference. No cheap stickers, just genuine premium quality."

EJ
Emma Jansen
Beauty House
Questions

Frequently Asked questions

Everything you want to know about starting your own brand
Most hairdressers have their own brand in the salon within two weeks. Once you've created your account, you can order samples right away. As soon as you've chosen your products, you fill in a short questionnaire that our design team uses to design your label. After approval, production starts and your order is delivered quickly, including CPNP registration.
SalonID works with professional, ready-to-use formulas developed by experienced cosmetic chemists with more than 40 years of experience. You choose from 33 proven products across 8 product lines: Volume, Repair, Color, Curly Girl, Sulfate-Free, No Yellow, Men, and Styling. Custom formulas aren't currently available, but our existing formulas match the quality of well-known salon brands.
SalonID offers 33 professional products across 8 lines. Think shampoo, conditioner, hair masks, hairspray, mousse, dry shampoo, and more. Popular lines include the Color line for colored hair, the Curly Girl line (CG-proof), No Yellow for blonde hair, and the complete Men line. All products are available in 300ml (shampoo and conditioner) and other common sizes.
With white label, you buy a standard product with a blank label that you stick your name on. With private label, as offered by SalonID, your brand is printed directly onto the packaging. No stickers — full-color print right on the bottle. The result looks more professional and feels like a genuine A-brand. Your customers will notice the difference immediately.
Absolutely. SalonID was specifically set up for small and medium-sized salons. You can order from as little as 4 units per product — the lowest minimum order quantity in the market. You don't need to hold large stock and take on no financial risk. A complete starter pack starts from just €107 for 12 products.
All products are manufactured in certified factories within the European Union, with more than 40 years of experience in professional hair care. Every product complies with the European Cosmetics Regulation (EC 1223/2009) and is registered in the CPNP portal. PIF dossiers are included as standard, so you can start selling legally across the entire EU right away.

Don't see your question here?

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"Your dreams aren't just a vision, they're a destination – reachable if you just keep going."

Founder - SalonID.com