Private Label for Hairdressers and Salon Owners
Private label hair products for hairdressers
Sell professional formulas under your own brand name. Full-color direct print on the bottle, CPNP & PIF included, no monthly minimum. Possible from just 4 units per product.
Private label explained for hairdressers
With private label hair products, you buy an existing, professional formula and sell it under your own brand. The manufacturer handles production, quality control, and legal registration. You decide the packaging, the logo, and the pricing. The result: a complete product line that looks like an exclusive premium brand, while you set the margins.
SalonID supplies private label hair products specifically for hair salons, with a minimum order of just 4 units per product, including full-color direct print and all legally required documentation.
Private label vs. white label
White label refers to a generic product with room for your logo. The look is functional, but less premium.
Private label goes further: the product is fully personalized to your brand, from scent to packaging design. At SalonID, we print your design in full color directly onto the bottle. No stickers, no generic packaging. This is private label in the truest sense of the word.
In practice, the two terms are often used interchangeably. At SalonID, the look is always premium.
25 formulas, 8 product lines
25 professional formulas, spread across 8 lines. All products contain the exclusive Nutraluxe Complex with active ingredients such as argan oil, hyaluronic acid, vitamin B5, and grape seed extract.
Hair care
Color Shampoo, Repair Shampoo, No Yellow Shampoo, Men's Shampoo, Color Conditioner, Repair Conditioner, No Yellow Conditioner, Color Mask, and Repair Mask.
Sulfate-free line
Sulfate-free versions of color and repair in shampoo, conditioner, and mask.
Curly Girl line (CG-proof)
Curly Girl Shampoo, Conditioner, and Mask. A fully CG-proof range.
Styling
Texture Paste, Fiber Paste, Control Cream, Volume Gel, Hairspray, Mousse, and Dry Shampoo.
Choose your Private Label line
Why private label beats reselling brand-name products
1. Three times the margin
When you resell well-known brands like Wella or Kerastase, you don't set the margin. With private label, you buy in at a fraction of the retail price and decide what to charge. Most hairdressers achieve a gross margin of 65 to 75%.
2. Exclusivity — available nowhere else
Private label hair products are only available through your salon. Customers can't buy them on bol.com. They can't compare prices. That builds loyal customers and repeat purchases.
3. Your own brand strengthens your salon identity
Products with your name on them reinforce your salon's brand feel. Customers link the quality of the product to you as a professional. That raises the perceived value of your treatments.
4. Passive income beyond the styling chair
Every bottle a customer uses at home is a sale that doesn't depend on your presence. Private label hair products create a revenue stream that keeps flowing even when the chair is empty.
SalonID versus other providers
| Feature | SalonID | Most competitors |
|---|---|---|
| Minimum order | From 4 units Beste | 12 to 400 units |
| Print method | Full-color direct print Beste | Sticker or label |
| CPNP included | Always | |
| Design included | Yes, free | |
| Shipping costs | Always free | |
| Contract commitment | None | Sometimes a subscription |
| Delivery time | Within 2 weeks Beste | 4 to 8 weeks |
| EU sales allowed | Yes, immediately | Check with each provider |
Comparison based on publicly available information from common private label providers in the Netherlands.
How to order private label hair products from SalonID?
Step 1 — Create a free account
Register your salon via the registration form. No obligations, no subscription.
Step 2 — Optionally order a sample box
Experience the quality of our formulas before you order. Build a sample box from €13.95 with up to 6 products of your choice. Free shipping.
Step 3 — Fill in the design questionnaire
Our team creates a professional design based on your logo, brand style, and color preferences. You pay no extra design costs.
Step 4 — Approve and order
Once the design is approved, we produce and deliver within 14 working days. Free shipping on every order.
Everything about private label hair products
Are SalonID's private label hair products CPNP-registered?
How fast are private label hair products delivered?
What's the difference between private label and white label hair products?
What's the minimum order quantity for private label hair products at SalonID?
Can I use my own logo and colors?
Can I order private label hair products in large quantities too?
Don't see your question here?
Contact usStart your private label today hair product line
Sign up for free. No contract, no monthly minimum order, no hidden costs. More than 500 salons in the Netherlands and Belgium already went before you.
No contract · No subscription · Free shipping · Design included · CPNP included