500+ hairdressers already ahead of you

Private Label Shampoo for Hairdressers

Get private label shampoo made for your salon

7 professional shampoo formulas, full-color printed directly on the bottle. No stickers, no generic packaging. Order from 4 units, including design, CPNP registration, and free shipping.

Create a free account Order a Sample Box
7 professional formulas Full-color direct print CPNP included From 4 units
What is private label shampoo?

Your logo, our formulas

Private label shampoo is a professionally formulated shampoo that you sell under your own brand name. The formula is produced by a specialized manufacturer and finished with your logo, colors, and brand name. Customers see a product that's yours, and yours alone.

All SalonID shampoos are enriched with the Nutraluxe Complex, a blend of active ingredients that protects, nourishes, and strengthens hair. Available in 300ml for home use and 1000ml for the wash station.

The lineup

The 7 SalonID shampoo formulas

1. Color Shampoo — for colored hair
Our best-selling formula. Protects color intensity in treated hair and delivers vibrant shine. Active ingredients: vitamin C, grape seed extract, argan oil. Available in 300ml and 1000ml.

2. Repair Shampoo — for damaged hair
Repairs and strengthens hair damaged by chemical treatments, heat, or overwashing. Active ingredients: hydrolyzed wheat protein, keratin complex, argan oil. 300ml and 1000ml.

3. No Yellow Shampoo — for blonde, gray, and white hair
Neutralizes yellow and warm undertones with purple pigments. Ideal for clients after a bleach or toning treatment. 300ml and 1000ml.

4. Curly Girl Shampoo — CG-proof for curls
Sulfate-free, silicone-free, and fully compliant with the Curly Girl Method. Cleanses gently without disrupting curl structure. 300ml.

5. Men's Shampoo — everyday cleansing
Powerful everyday cleansing for the male scalp. Fresh scent, lightweight formula. Ideal for hairdressers with a mixed or male clientele. 300ml.

6. Sulfate-Free Color Shampoo — color protection without sulfates
All the benefits of the Color Shampoo, without the sulfates. For clients who consciously choose gentler formulas. 300ml.

7. Sulfate-Free Repair Shampoo — gentle repair
Sulfate-free repair for damaged and sensitive hair. Suitable for clients with a dry or sensitive scalp. 300ml.
View all shampoos
Why it makes a difference

Full-color direct print, no stickers

Most private label shampoo suppliers deliver bottles with a sticker slapped on. At SalonID, we print your design permanently, directly onto the bottle — the same process used by real A-brands.

Waterproof — the print won't peel off in the shower.
Professional — no visible edges or air bubbles.
Premium look — customers see no difference from a high-end brand.
Unique — the only supplier in the Netherlands offering this for small quantities.

That's why hairdressers who start with us never go back to stickers.

Build a complete line

Combine shampoo with a complete hair line

Shampoo is the starting point, but a complete routine sells better. Customers who use a shampoo also need conditioner — and a good mask alongside it significantly boosts average order value.

Recommended combinations:
Color Shampoo + Color Conditioner + Color Mask → Complete color care
Repair Shampoo + Repair Conditioner + Repair Mask → Complete repair routine
No Yellow Shampoo + No Yellow Conditioner → Anti-yellow duo
Curly Girl Shampoo + Curly Girl Conditioner + Curly Girl Mask → Full CG line

Or build a combipack and mix products from 6 units per variant.

View combipacksView conditioners
An honest comparison

SalonID versus other providers

The only Dutch supplier offering full-color direct print for small quantities.
Feature SalonID Most competitors
Minimum order From 4 units Beste 12 to 400 units
Print method Full-color direct print Beste Sticker or label
CPNP included Always
Design included Yes, free
Free shipping Always
Wash station size 1000ml available Not always
Delivery time Within 2 weeks Beste 4 to 8 weeks

Comparison based on publicly available information from common private label suppliers in the Netherlands.

View the full range

More than just shampoo

Build a complete private label hair care line under your own brand name.
Frequently asked questions

Everything about private label shampoo

Everything you want to know before you order
Once you've approved the design, we produce and deliver within two weeks. For most salons, that means: sign up today, have your own shampoo in the salon in two weeks.
Yes. All SalonID products are CPNP-registered and delivered with a Product Information File (PIF), in compliance with Article 13 of EU cosmetics legislation. You're free to sell them directly to consumers — in the salon and online.
The shampoos are delivered in a professional scent chosen to suit the formula. Want a specific scent for larger volumes? Get in touch via the contact page.
Yes. The minimum order at SalonID is 4 units per shampoo. You don't need to commit to large batches to get started. With a combipack, you combine two products and order from just 6 units per variant.
Yes. The 1000ml bottles are specifically designed for wash station use. The 300ml bottles are ideal for retail, for customers to use at home.
Developing your own shampoo line means creating an entirely new formula, which takes months and requires tens of thousands of euros. Private label shampoo uses proven, existing formulas that you personalize with your brand. SalonID handles all the legal documentation. You can get started within two weeks.

Don't see your question?

Contact us
Get your shampoo made today

Your own private label shampoo

500+ hairdressers across the Netherlands and Belgium already sell their own shampoo through SalonID. Start today, for free.

No stickers · Full-color print · From 4 units · CPNP included · Free shipping

Create a free accountTry the formulas