Private Label Hair Products for Hairdressers
Your own brand of hair products for hairdressers
More and more hairdressers in the Netherlands are selling hair products under their own brand name. With SalonID, you can start your own Private Label from as little as 4 units, with no contracts and professional design included.
Private label hair products, explained
Private Label hair products — also known as white label hair products — are professional formulas that you sell under your own brand name. The products are manufactured by a specialized producer, but the packaging, logo, and look are entirely yours. Customers see a professional product line in your salon that's available nowhere else.
At SalonID, we do things differently from most providers: we print your brand full-color directly onto the bottle. No stickers, no labels that peel off — just a permanent print that looks like a premium name brand.
25 formulas, 8 product categories
SalonID offers 25 professional formulas across 8 product categories. All products are enriched with the exclusive Nutraluxe Complex and comply with European cosmetics legislation (CPNP + PIF included).
Shampoo (7 formulas)
From color and repair shampoo to no yellow, curly girl, men's, and sulfate-free variants. Available in 300 ml and 1000 ml.
Conditioner (6 formulas)
Matched to every shampoo line. Including sulfate-free and curly girl conditioners.
Hair masks (5 formulas)
Intensive treatment in 250 ml. Color, repair, curly girl, and sulfate-free variants.
Styling (4 products)
Texture paste, fiber paste, control cream, and volume gel. All in 100 to 150 ml.
Styling sprays (3 products)
Hairspray, mousse, and dry shampoo in 300 ml.
Choose your product line
Why hairdressers choose a Private Label?
Higher margins than reselling branded products
When you resell products from a well-known brand, you're competing with every other salon — and with webshops like bol.com and Zalando. Your margin is low, often 25 to 35%, and you have no control over pricing. With your own brand, there's no competition. You set the retail price. Most hairdressers charge 3 to 4 times the cost price, which works out to a margin of 65 to 75%.
Customers who keep coming back for repeat orders
Customers who use your own-brand products at home can't buy them anywhere else. They come back to your salon. That creates a direct revenue stream alongside your treatments, one that doesn't depend on occupancy rates or scheduling.
A professional look that fits your salon
Your name on the bottle strengthens your salon's brand identity. Customers associate the product's quality with you — not with a manufacturer. That raises the perceived value of your treatments and product range.
SalonID versus other providers
| Feature | SalonID | Other providers |
|---|---|---|
| Minimum order | From 4 units Beste | 100 to 500 units |
| Print method | Full-color direct print Beste | Sticker or label |
| CPNP registration | Always included | |
| Design included | Yes, free | |
| Free shipping | On every order | |
| Contract required | No | Sometimes |
| Delivery time | Within 2 weeks Beste | 4 to 8 weeks |
| Number of formulas | 25 formulas, 8 lines Beste | Limited range |
Comparison based on publicly available information from common private label providers in the Netherlands.
How does starting your own brand work at SalonID?
Step 1 — Create a free account
Register your salon in two minutes. No obligations, no subscription.
Step 2 — Order a sample box
Experience the quality of our formulas before you order. Build a sample box from €13.95 with up to 6 products of your choice. Free shipping.
Step 3 — Choose your products and complete the design questionnaire
Select the products that fit your salon. Our design team creates a professional label based on a short questionnaire about your colors, style, and logo.
Step 4 — Order and delivered
Order from 4 units per product. Most hairdressers have their own brand in the salon within two weeks. Free shipping on every order.
What does your own brand cost hair products?
Individual products — From 12 units per product, from approx. €4.75 per unit.
combipack — From 6 units per variant (12 total). Combine 2 products.
Starter Pack Complete — 12 products, 5 categories. One complete line.
Sample box — 1 to 6 products of your choice. From €13.95.
All prices exclude VAT. CPNP registration and design are always included. Free shipping on every order.
Salon Stories
"With our own brand, our salon instantly feels more professional and exclusive. Customers recognize our brand and consciously take the products home."
— Demi, Salon Tof, 's-Hertogenbosch
"Everything was sorted in no time: registration, design, and production. The quality feels premium, while the margins are finally genuinely worthwhile."
— Marjan, Hair Studio Zaza, Rotterdam
"We started small to test it out, but the response was positive right away. By now we reorder regularly, and customers ask for the products themselves."
— Emily, Heat Hair, London
Everything about your own brand hair products
Is CPNP registration included with Private Label hair products?
Can I test the quality before I order?
Can I combine multiple product lines under one brand name?
What is the minimum order quantity for Private Label hair products?
What's the difference between your own brand and Private Label hair products?
How long does it take before my own brand products are delivered?
Don't see your question here?
Contact usStart your own brand today hair products
More than 500 salons in the Netherlands and Belgium have already made the switch. Register for free and find out within two minutes whether Private Label hair products are right for your salon.
No contract · No subscription · Free shipping · Design included · CPNP included