White Label Hair Products for Hairdressers
White label hair products for hairdressers
Professional formulas under your own name. No stickers on a generic bottle — full-color direct print that looks like a true premium brand. By the box of 12, CPNP included, free shipping in the Netherlands and Belgium.
White label explained for hairdressers
White label literally means: a blank, white product onto which you put your own label. In the hairdressing industry, it refers to professional hair care products manufactured by a specialized producer and sold by you under your own brand name and packaging.
You don't need to develop formulas, rent a factory, or arrange cosmetic certifications yourself. The manufacturer handles all of that. You choose the products that fit your salon and your clients, and sell them under your own name.
Full-color direct print, no stickers
Most white label suppliers in the Netherlands work with stickers. A sticker might seem good enough, but customers notice. An edge that peels off after getting wet a few times, or a generic bottle that's recognizable as white label — that undermines the premium feel you want to project.
SalonID works exclusively with full-color direct print. Your design is printed permanently onto the bottle — the same process used by major brands like Wella and L'Oréal. Waterproof, without edges, with a depth and color vibrancy no sticker can match.
The result: your white label hair products look like a genuine premium brand. Customers see no difference — they see your brand.
25 formulas, 8 product lines
25 professional formulas, 8 product lines. All products are formulated with the Nutraluxe Complex and comply with EU cosmetics regulations.
Shampoo (7 formulas)
Color, Repair, No Yellow, Curly Girl, Men's, Sulfate-Free Color, and Sulfate-Free Repair. Available in 300 ml and 1000 ml for use at the wash station.
Conditioner (6 formulas)
Matched to every shampoo line for a complete hair care routine.
Hair masks (5 formulas)
Intensive care in 250 ml. Ideal for the salon and for customers' home use.
Styling (7 products)
Pastes, creams, gel, hairspray, mousse, and dry shampoo.
Curly Girl and sulfate-free collection
A fully CG-proof range for customers with curls, and mild sulfate-free formulas for conscious customers.
Choose your white label line
Benefits of white label with SalonID
Low barrier to entry
Order by the box of 12 (liter bottles in boxes of 4). Want to mix two products? With a Combipack, you order 6 + 6 in one box. No contract, no monthly minimum.
All-inclusive — no hidden costs
Full-color direct print design, CPNP registration, Product Information File (PIF), free shipping in the Netherlands and Belgium and free design in SalonID Studio. No extra costs.
Fast delivery
Once your design is approved, we produce and deliver within two weeks. For rush orders, we can often go faster.
No risk — test first
Order a Sample Box with 1 to 6 products of your choice for €13,95. Free shipping in the Netherlands and Belgium. That way, you know exactly what you're selling to your clients.
Up to 58% margin on white label products
White label hair products generate significantly higher margins than reselling branded products. You buy a bottle of private label shampoo (300 ml) for €8.95 per unit, in boxes of 12. The usual retail price for premium shampoo in salons is between €18 and €26. At a retail price of €20 (€16.53 excl. VAT), your gross margin is well over 45%.
Compare that with reselling a branded shampoo: purchase price often €8 to €12 per bottle, retail price €16 to €22. Margin: 30 to 40%. And you're competing with online retailers like bol.com.
How to start with white label hair products?
Step 1 — Design your label in SalonID Studio
Type your salon name, choose a style and your colors, and instantly see what your bottles look like. Free and with no obligation: you log in with just your email address.
Step 2 — Test the quality
Put together a Sample Box with products that suit your clients. From €13.95 with free shipping in the Netherlands and Belgium.
Step 3 — Choose your products
Choose the formulas that suit your clients. Your design from the Studio is added at no extra cost.
Step 4 — Order and receive
Order in boxes of 12 or in a combipack. Delivery within 2 weeks.
Everything about white label hair products
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In the hairdressing industry, both terms mean practically the same thing: you sell a professional product under your own brand name. White label sometimes suggests a more generic product, while private label implies more customization. At SalonID, the result is always premium: full-color direct print, professional formulas, and fully tailored to your brand.
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Yes. SalonID works with professional formulas enriched with the Nutraluxe Complex, a proprietary blend of active ingredients. The products are tested and comply with EU cosmetics regulations. You can experience the quality yourself with a sample box.
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Yes. The 1000 ml bottles are ideal for use at the wash station. The 300 ml bottles are suited for customers' home use. Many hairdressers offer both sizes under their own brand name.
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No. At SalonID there are no contracts, no minimum monthly commitment, and no subscriptions. You order whenever you want, in the quantities you want.
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Yes. In SalonID Studio, you add your own logo and colors to the label; we check the design and print it in full color on the bottle. You pay no extra design fees.
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At SalonID, you order white label hair products in boxes of 12 units per product (liter bottles in boxes of 4). With a combipack, you combine two products in one box: 6 + 6 units.
Don't see your question here?
Contact usReady to get started with white label hair products?
Over 500 salons in the Netherlands and Belgium have already made the move. Start for free today.
No stickers · Full-color print · Per box of 12 · CPNP included · Free shipping in the Netherlands and Belgium