Starting a Private Label as a Hairdresser
Starting a private label as a hairdresser
Your own brand sounds like a big step, but you can start with just one box of 12 and an investment of €107. No contracts, no regulatory hassle: you design your label in SalonID Studio, and SalonID takes care of printing, CPNP registration and delivery.
A private label as a serious revenue stream
The hairdressing industry is under pressure. Hourly rates have stagnated, rent keeps rising, and competition between salons keeps growing. At the same time, clients are willing to pay more for exclusivity and a personal bond with their hairdresser.
It grows your revenue base without adding extra hours. Every bottle a client uses at home is revenue you generate while you sleep.
It strengthens client loyalty. Clients who use your products at home think of you at their next appointment — and can't buy those products anywhere else.
It boosts your perceived value as a professional. A hairdresser with their own product line is seen differently than one who resells other brands. Clients trust your expertise more.
How much can you earn as a hairdresser with a Private Label?
At SalonID, you buy a 300 ml private label shampoo for €8.95 per unit (in boxes of 12). In the Netherlands, the usual retail price for premium salon shampoo is between €18 and €26. At a retail price of €22 (€18.18 excl. VAT), your gross margin is €9.23 per bottle — that's 51%.
Compare this with a well-known branded formula: purchase price €9 to €13, retail price €18 to €24. Margin: 40% at most. And you're competing with bol.com, Etos and Zalando, which sell the same product.
Real-world example:
A salon with 80 active clients, 30 of whom buy a bottle every month:
30 x €18.18 retail price excl. VAT = €545.45 revenue per month
30 x €8.95 purchase price = €268.50 costs
Margin: €276.95 per month — well over €3,300 extra per year on top of your treatment revenue.
What do you need to getting started?
1. A business registration
You need to be registered as a business. If you already run a salon, that's already taken care of.
2. A logo or basic brand identity
A high-resolution logo is all you need for the design. Don't have a logo yet? In SalonID Studio, you can also create a strong label with just your salon name.
3. Choosing the products that suit your clients
Base this on your client base. Lots of color clients? Start with Color shampoo and conditioner. Lots of blonde and gray hair? No Yellow is a must. Do you do a lot of cuts? Styling products sell extremely well.
4. Budget for your first order
Your first order starts at €107.40 for a box of 12 (for example, 12 shampoos). Want to try two products? Choose a combipack: 6 + 6 in one box. CPNP registration, design and free shipping in the Netherlands and Belgium are included.
The most common mistakes when starting a Private Label as a hairdresser
Mistake 1 — Starting too big
Many hairdressers want to launch all 25 products right away. The result: a big investment, slow turnover, and products expiring on the shelf. Better approach: start with 3 to 5 products that match your most common treatments, then expand from there.
Mistake 2 — Skipping a trial order
Never sell products you haven't tested yourself. A sample box costs €13.95, and it tells you exactly what you're offering your clients — from scent to texture to results.
Mistake 3 — Not actively promoting the products
A private label doesn't sell itself. The most successful hairdressers build it into their treatment routine: they use the products at the wash station and explain what they do. Clients who feel the effect buy a bottle to take home.
Mistake 4 — Shying away from margins
Don't be afraid to price it right. €22 for a premium shampoo with your name on it is realistic — and it's a price clients happily pay for something exclusive they can't buy anywhere else.
How SalonID makes it easy for hairdressers
SalonID is built specifically for hairdressers and salon owners, not for large retailers or brand launchers.
Low entry threshold — per box of 12, or mix 6 + 6 in a combipack. You can test without a big investment.
Full-color direct print — no stickers. Your brand looks professional from day one.
Design included — you design your label for free in SalonID Studio; we check it and create the print files.
CPNP + PIF included — you can sell legally throughout the EU right away. No extra paperwork.
Free shipping in the Netherlands and Belgium — always, on every order.
No contract or subscription — order when you want, stop when you want.
Salon Stories
"CPNP registration is all taken care of. We focus on selling, SalonID handles the rest."
— Tom Bakker, Bakker Hair Design
"Full-color direct print makes all the difference. No cheap stickers, but a genuinely premium look."
— Emma Jansen, Beauty House
Starting a private label as a hairdresser
-
Yes. SalonID is built precisely for smaller salons. You start with one box of 12 per product, or mix two products in a combipack of 6 + 6. There are no contracts or minimum monthly orders.
-
You design your label in a few minutes in SalonID Studio. We check your design, create the print files and take care of the CPNP registration. You don't have to arrange anything yourself when it comes to legislation or certifications.
-
Yes. The products are CPNP-registered, which means you can sell them legally across the entire EU — both in person at the salon and through a webshop.
-
On average, two weeks after the design is approved. You'll receive digital proofs for approval before we go into production.
-
You start from €107.40 for a box of 12. Prefer to try two products? Choose a combipack with 6 + 6 in one box. CPNP registration, design and free shipping in the Netherlands and Belgium are always included — no hidden costs.
-
Look at your client base. Lots of color clients? Start with color shampoo and conditioner. Lots of blonde and gray clients? No Yellow Shampoo is a must. Do a lot of haircuts? Styling products sell extremely well as a take-home product. Start with 3 to 5 products and expand from there.
Don't see your question here?
Contact usStart your own private label today as a hairdresser
No big investment. No long wait. No regulatory hassle. Just your name on a professional product.
No contract · No subscription · Free shipping in the Netherlands and Belgium · Design included · CPNP included