Starting a Private Label as a Hairdresser
Starting a private label as a hairdresser
A private label sounds like a big step, but you can start with just 4 products and an investment of €107. No contracts, no legal hassle — SalonID handles the design, the CPNP registration, and delivery.
A private label as a serious revenue stream
The hairdressing industry is under pressure. Hourly rates have stagnated, rent keeps rising, and competition between salons keeps growing. At the same time, clients are willing to pay more for exclusivity and a personal bond with their hairdresser.
It grows your revenue base without adding extra hours. Every bottle a client uses at home is revenue you generate while you sleep.
It strengthens client loyalty. Clients who use your products at home think of you at their next appointment — and can't buy those products anywhere else.
It boosts your perceived value as a professional. A hairdresser with their own product line is seen differently than one who resells other brands. Clients trust your expertise more.
How much can you earn as a hairdresser with a Private Label?
A 300ml private label shampoo costs around €4.75 per unit from SalonID (at 12 units). The typical retail price for premium salon shampoo in the Netherlands ranges from €18 to €26. At a price of €22, your gross margin is €17.25 per bottle — that's 78%.
Compare this to a well-known brand formula: purchase price €9 to €13, retail price €18 to €24. Margin: 40% at most. And you're competing with bol.com, Etos, and Zalando, who sell the exact same product.
Real-world example:
A salon with 80 active clients where 30 clients buy a bottle every month:
30 x €22 retail price = €660 revenue per month
30 x €4.75 purchase price = €142.50 in costs
Net margin: €517.50 per month — well over €6,000 a year on top of treatment revenue.
What do you need to getting started?
1. A Chamber of Commerce (KVK) registration
You need to be registered as a business owner. If you already run a salon, this is already sorted.
2. A logo or basic brand identity
A high-resolution logo is enough to get the design started. Don't have a logo yet? Our design team will help you get one.
3. Choosing the products that fit your clients
Base this on your client base. Lots of color clients? Start with color shampoo and conditioner. Lots of blonde and gray clients? No Yellow Shampoo is a must. Do a lot of haircuts? Styling products sell extremely well.
4. Budget for your first order
The minimum investment at SalonID is €107 for 12 products via a starter pack. You can also start smaller with a combipack from 6 units per variant. CPNP registration, design, and free shipping are included.
The most common mistakes when starting a Private Label as a hairdresser
Mistake 1 — Starting too big
Many hairdressers want to launch all 25 products right away. The result: a big investment, slow turnover, and products expiring on the shelf. Better approach: start with 3 to 5 products that match your most common treatments, then expand from there.
Mistake 2 — Skipping a trial order
Never sell products you haven't tested yourself. A sample box costs €13.95, and it tells you exactly what you're offering your clients — from scent to texture to results.
Mistake 3 — Not actively promoting the products
A private label doesn't sell itself. The most successful hairdressers build it into their treatment routine: they use the products at the wash station and explain what they do. Clients who feel the effect buy a bottle to take home.
Mistake 4 — Shying away from margins
Don't be afraid to price it right. €22 for a premium shampoo with your name on it is realistic — and it's a price clients happily pay for something exclusive they can't buy anywhere else.
How SalonID makes it easy for hairdressers
SalonID is built specifically for hairdressers and salon owners, not for big retailers or brand launchers.
Lowest minimum order — 4 units per product. You can test without a big investment.
Full-color direct print — no stickers. Your brand looks professional from day one.
Design included — no extra cost for a graphic designer. Our team takes care of it.
CPNP + PIF included — you can sell legally across the entire EU right away. No extra paperwork.
Free shipping — always, on every order.
No contract or subscription — order whenever you want, stop whenever you want.
Salon Stories
"The low MOQ of 4 units was perfect for getting started. Now we order every month!"
— Lisa Peters, Salon Lisa
"CPNP registration is all handled. We focus on selling, SalonID takes care of the rest."
— Tom Bakker, Bakker Hair Design
"Full-color direct print makes all the difference. No cheap stickers, just a genuine premium look."
— Emma Jansen, Beauty House
Starting a private label as a hairdresser
How hard is it to start a private label hair care brand?
How long does it take before I have my first private label products in hand?
Which products should I launch first?
Is a private label realistic for a small salon?
Can I also sell my private label online, not just in the salon?
What does it cost to start a private label as a hairdresser?
Don't see your question here?
Contact usStart your own private label today as a hairdresser
No big investment. No long wait. No legal hassle. Just your name on a professional product.
No contract · No subscription · Free shipping · Design included · CPNP included