Private Label for Hairdressers and Salon Owners
Private label hair products for hairdressers
Sell professional formulas under your own brand name. Full-color direct print on the bottle, CPNP & PIF included, no monthly minimum. You order by the box of 12, or mix two products in a Combipack.
Private label explained for hairdressers
With private label hair products, you buy an existing, professional formula that you sell under your own brand. The manufacturer handles production, quality control and legal registration. You decide on the packaging, the logo and the pricing. The result: a complete product line that looks like an exclusive premium brand, but where you set the margins.
SalonID supplies private label hair products specifically for hair salons, by the box of 12 units per product (or 6 + 6 in a Combipack), including full-color direct print and all legally required documentation.
Private label vs. white label
White label refers to a generic product with room for your logo. The look is functional, but less premium.
Private label goes further: the product is fully personalized to your brand, from scent to packaging design. At SalonID, we print your design in full color directly onto the bottle. No stickers, no generic packaging. This is private label in the truest sense of the word.
In practice, the two terms are often used interchangeably. At SalonID, the look is always premium.
25 formulas, 8 product lines
25 professional formulas, spread across 8 lines. All products contain the exclusive Nutraluxe Complex with active ingredients such as argan oil, hyaluronic acid, vitamin B5, and grape seed extract.
Hair care
Color Shampoo, Repair Shampoo, No Yellow Shampoo, Men's Shampoo, Color Conditioner, Repair Conditioner, No Yellow Conditioner, Color Mask, and Repair Mask.
Sulfate-free line
Sulfate-free versions of color and repair in shampoo, conditioner, and mask.
Curly Girl line (CG-proof)
Curly Girl Shampoo, Conditioner, and Mask. A fully CG-proof range.
Styling
Texture Paste, Fiber Paste, Control Cream, Volume Gel, Hairspray, Mousse, and Dry Shampoo.
Choose your Private Label line
Why private label beats reselling brand-name products
1. Three times the margin
When you resell well-known brands like Wella or Kerastase, you don't set the margin. With private label, you buy in at a fraction of the retail price and decide what to charge. Most hairdressers achieve a gross margin of 65 to 75%.
2. Exclusivity — available nowhere else
Private label hair products are only available through your salon. Customers can't buy them on bol.com. They can't compare prices. That builds loyal customers and repeat purchases.
3. Your own brand strengthens your salon identity
Products with your name on them reinforce your salon's brand feel. Customers link the quality of the product to you as a professional. That raises the perceived value of your treatments.
4. Passive income beyond the styling chair
Every bottle a customer uses at home is a sale that doesn't depend on your presence. Private label hair products create a revenue stream that keeps flowing even when the chair is empty.
SalonID versus other providers
| Feature | SalonID | Most competitors |
|---|---|---|
| Minimum order | By the box of 12 or mix 6 + 6 Beste | 12 to 400 units |
| Print method | Full-color direct print Beste | Sticker or label |
| CPNP included | Always | |
| Design included | Yes, free | |
| Shipping costs | Free in the Netherlands and Belgium | |
| Contract commitment | None | Sometimes a subscription |
| Delivery time | Within 2 weeks Beste | 4 to 8 weeks |
| EU sales allowed | Yes, immediately | Check with each provider |
Comparison based on publicly available information from common private label providers in the Netherlands.
How to order private label hair products from SalonID?
Step 1 — Design your label in SalonID Studio
Type your salon name, choose a style and your colors, and instantly see what your bottles look like. Free and with no obligation: you log in with just your email address.
Step 2 — Optionally order a Sample Box
Experience the quality of our formulas before you order. Put together a Sample Box from €13,95 with up to 6 products of your choice. Free shipping in the Netherlands and Belgium.
Step 3 — Choose your products and order
You order by the box of 12 (liter bottles in boxes of 4), or mix two products in a Combipack of 6 + 6. There are no extra design costs.
Step 4 — We print and deliver
With your first order, we check your design and prepare the print files; allow 3 to 5 business days. Free shipping in the Netherlands and Belgium.
Everything about private label hair products
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SalonID supplies private label hair products by the box of 12 units per product (liter bottles in boxes of 4). With Combipacks, you combine two products in one box: 6 + 6 units.
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Yes. All products are delivered with a complete CPNP file and Product Information File (PIF), in line with EU cosmetics legislation. You can sell the products legally right away in the Netherlands, Belgium, Germany, and the rest of the EU.
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Yes. In SalonID Studio, you design your label with your logo, brand identity and colors; we check the design and print it in full color directly on the bottle. There are no extra design costs.
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With your first order, we check your design and prepare the print files: allow 3 to 5 business days. Reorders are delivered in the Netherlands and Belgium within 1 to 3 business days; for other countries, add the shipping time listed in the FAQ. Shorter lead times are possible for rush orders.
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Yes. There is no maximum on your order. Whether you order one box to test or a larger batch for multiple salons, you simply order as many boxes as you need.
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In practice, both terms are used for the same thing: products you sell under your own brand name. At SalonID, the look is always premium: full-color direct print on the bottle, no stickers.
Don't see your question here?
Contact usStart your private label today hair product line
Design your label for free in SalonID Studio. No contract, no monthly minimum, no hidden costs. More than 500 salons in the Netherlands and Belgium have already made the move.
No contract · No subscription · Free shipping in the Netherlands and Belgium · Design included · CPNP included