Private Label Hair Products for Hairdressers
Your own brand of hair products for hairdressers
More and more hairdressers in the Netherlands are selling hair products under their own brand name. With SalonID, you can start your own brand from a single box of 12, with no contracts and professional design included.
Private label hair products, explained
Private Label hair products — also known as white label hair products — are professional formulas that you sell under your own brand name. The products are manufactured by a specialized producer, but the packaging, logo, and look are entirely yours. Customers see a professional product line in your salon that's available nowhere else.
At SalonID, we do things differently from most providers: we print your brand full-color directly onto the bottle. No stickers, no labels that peel off — just a permanent print that looks like a premium name brand.
25 formulas, 8 product categories
SalonID offers 25 professional formulas across 8 product categories. All products are enriched with the exclusive Nutraluxe Complex and comply with European cosmetics legislation (CPNP + PIF included).
Shampoo (7 formulas)
From color and repair shampoo to no yellow, curly girl, men's, and sulfate-free variants. Available in 300 ml and 1000 ml.
Conditioner (6 formulas)
Matched to every shampoo line. Including sulfate-free and curly girl conditioners.
Hair masks (5 formulas)
Intensive treatment in 250 ml. Color, repair, curly girl, and sulfate-free variants.
Styling (4 products)
Texture paste, fiber paste, control cream, and volume gel. All in 100 to 150 ml.
Styling sprays (3 products)
Hairspray, mousse, and dry shampoo in 300 ml.
Choose your product line
Why hairdressers choose a Private Label?
Higher margins than reselling branded products
When you resell products from a well-known brand, you're competing with every other salon — and with webshops like bol.com and Zalando. Your margin is low, often 25 to 35%, and you have no control over pricing. With your own brand, there's no competition. You set the retail price. Most hairdressers charge 3 to 4 times the cost price, which works out to a margin of 65 to 75%.
Customers who keep coming back for repeat orders
Customers who use your own-brand products at home can't buy them anywhere else. They come back to your salon. That creates a direct revenue stream alongside your treatments, one that doesn't depend on occupancy rates or scheduling.
A professional look that fits your salon
Your name on the bottle strengthens your salon's brand identity. Customers associate the product's quality with you — not with a manufacturer. That raises the perceived value of your treatments and product range.
SalonID versus other providers
| Feature | SalonID | Other providers |
|---|---|---|
| Minimum order | By the box of 12 or mix 6 + 6 Beste | 100 to 500 units |
| Print method | Full-color direct print Beste | Sticker or label |
| CPNP registration | Always included | |
| Design included | Yes, free | |
| Free shipping in the Netherlands and Belgium | On every order | |
| Contract required | No | Sometimes |
| Delivery time | Within 2 weeks Beste | 4 to 8 weeks |
| Number of formulas | 25 formulas, 8 lines Beste | Limited range |
Comparison based on publicly available information from common private label providers in the Netherlands.
How does starting your own brand work at SalonID?
Step 1 — Design your label in SalonID Studio
Type your salon name, choose a style and your colors, and instantly see what your bottles look like. Free and with no obligation: you log in with just your email address.
Step 2 — Order a Sample Box
Experience the quality of our formulas before you order. Put together a Sample Box from €13,95 with up to 6 products of your choice. Free shipping in the Netherlands and Belgium.
Step 3 — Choose your products and order
Select the products that suit your salon. You order by the box of 12 (liter bottles in boxes of 4), or mix two products in a Combipack of 6 + 6. No account needed.
Step 4 — We print and deliver
With your first order, we check your design and create the print files. Most hairdressers have their own brand in their salon within two weeks. Free shipping in the Netherlands and Belgium.
What does your own brand cost hair products?
Individual products — By the box of 12, from €8,95 each.
Combipack — 6 + 6 units: combine 2 products in one box.
Starter Packs — 48, 60 or 80 products, from €425. A complete line in one go.
Sample Box — 1 to 6 products of your choice. From €13,95.
All prices exclude VAT. CPNP registration and design are always included. Free shipping in the Netherlands and Belgium.
Salon Stories
"With our own brand, our salon instantly feels more professional and exclusive. Customers recognize our brand and consciously take the products home."
— Demi, Salon Tof, 's-Hertogenbosch
"Everything was sorted in no time: registration, design, and production. The quality feels premium, while the margins are finally genuinely worthwhile."
— Marjan, Hair Studio Zaza, Rotterdam
"We started small to test it out, but the response was positive right away. By now we reorder regularly, and customers ask for the products themselves."
— Emily, Heat Hair, London
Everything about your own brand hair products
-
At SalonID, you order private label hair products by the box of 12 units per product (liter bottles in boxes of 4). With a Combipack, you combine two products in one box: 6 + 6 units. That way, you can start without a large inventory.
-
Yes. Every SalonID product is delivered with CPNP registration and a Product Information File (PIF). These are mandatory documents required to legally sell cosmetics in the EU. We arrange this for you in full.
-
The terms are used interchangeably. Both mean that you sell an existing professional formula under your own brand name and packaging. At SalonID, we print your design full-color directly onto the bottle, unlike many other providers who use stickers.
-
Yes. Put together a Sample Box with up to 6 products of your choice to test the quality, scent and texture. From €13,95 with free shipping in the Netherlands and Belgium.
-
Once you've approved the design, we produce and deliver most orders within two weeks. For rush orders, we can often deliver faster.
-
Yes. You can combine all 25 SalonID products under your own brand name. Many hairdressers start with a basic range (shampoo, conditioner, and mask) and expand from there.
Don't see your question here?
Contact usStart your own brand today hair products
More than 500 salons in the Netherlands and Belgium have already made the move. Design your label for free in SalonID Studio and see what your own brand looks like within two minutes.
No contract · No subscription · Free shipping in the Netherlands and Belgium · Design included · CPNP included