Expert hairstylist showcasing our signature hair care range
Expert hairstylist showcasing our signature hair care range
Expert hairstylist showcasing our signature hair care range
+24
Already 24 salons launched this month

Private Label
Hair Products
for Hairdressers

From €107 per box Or mix 6 + 6 Design your own label Full color, no stickers No contract

Professional formulas with your logo, printed in full color directly on the bottle. CPNP & PIF included, no contract.

What's included?
Design in the Studio
CPNP & PIF included
EU compliant
How it works
Customer Post Instagram App
Roterende bottle-2 Instagram App
Customer Post Instagram App
Roterende bottle-1 Instagram App
4.9/5customer rating
1–3 business daysdelivery time
40+ yearsexperience
500+salons launched this month

The range, under your name

Professional formulas from EU-certified factories. Your design is printed on them in full color, without stickers.

All products

Prices excl. VAT. You order per box of 12 (liter bottles per 4), or mix two products in a Combipack of 6 + 6.

How it works

From first design to your own brand in the salon. You don't need an account for any of it.

Design your label in SalonID Studio
Try the formulas with a Sample Box
Order by the box or as a Combipack
We print and deliver
Step 1 / 4
  1. Design your label in SalonID Studio

    Type your salon name, choose a style and your colors, and instantly see how your bottles will look. Free and with no obligation: you log in with just your email address.

    Open the Studio
  2. Optional

    Try the formulas with a Sample Box

    Put together a Sample Box with up to 6 products of your choice, from €13,95. Order with the same email address you use in SalonID Studio and you'll receive the samples with your own label. No account is needed to order, and in the Netherlands and Belgium it arrives within 1 to 3 business days.

    Build your Sample Box
  3. Order by the box or as a Combipack

    Every product shows its price, excl. VAT. You order per box of 12 (liter bottles per 4), or mix two products in a Combipack of 6 + 6. Salon in another EU country? Enter your VAT number at checkout and the VAT will be reverse-charged.

    Use the same email address as in the Studio, and your design will be linked to your order right away.

    View prices
  4. We print and deliver

    We print your design in full color directly on the bottle, with CPNP registration and PIF dossier. With your first order, we check your design and prepare the print files: allow 3 to 5 business days. Reorders are delivered in the Netherlands and Belgium within 1 to 3 business days; for other countries, add the shipping time listed in the FAQ.

Start by testing with a Sample Box

Choose up to 6 products from our formulas and feel the quality for yourself before you order products under your own brand.

Price per number of products

  1. 1 product €13,95 €13,95 each
  2. 2 products €22,85 €11,43 each
  3. 3 products €29,80 €9,93 each
  4. 4 products €37,75 €9,44 each
  5. 5 products €45,70 €9,14 each
  6. 6 products €53,65 €8,94 each
  • Full-size packaging, no minis
  • No account needed
  • Delivered within 1 to 3 business days
  • Free shipping to the Netherlands and Belgium
  • Color Shampoo
  • Color Conditioner
  • Fiber Paste
  • Hairspray
  • +21 formulas to choose from

Join 500+ salons

Real entrepreneurs, real results.

  • Demi, Salon Tof, 's-Hertogenbosch

    Demi

    Salon Tof, 's-Hertogenbosch

    “With our own brand, our salon instantly feels more professional and exclusive. Clients recognize our brand and deliberately take the products home.”

    Exclusivity
  • Marjan, Hair Studio Zaza, Rotterdam

    Marjan

    Hair Studio Zaza, Rotterdam

    “Everything was arranged in no time: registration, design, and production. The quality feels premium, and the margins are finally really attractive.”

    +45% product revenue
  • Sanne, Blushes, Amsterdam

    Sanne

    Blushes, Amsterdam

    “We started small to test it, but the reactions were positive right away. We now reorder regularly, and clients ask for the products themselves.”

    3x repeat purchases
  • “SalonID helped us finally launch our own brand. The quality is excellent and the process was super easy!”

    Sarah van den Berg Salon Elegance
  • “CPNP registration is all taken care of. We focus on selling, and SalonID handles the rest.”

    Tom Bakker Bakker Hair Design
  • “Our clients love our private label products. It has increased our revenue by 30%!”

    Martijn de Vries Hair Studio MV
  • “Full-color direct printing makes the difference. No cheap stickers, but a truly premium look.”

    Emma Jansen Beauty House

Why a private label?

  • 300% More margin Private label products deliver up to 3x more margin than standard brand-name products.
  • 2x More sales Clients buy more often when they can get exclusive salon products.
  • 100% Exclusivity Your brand, your formulas: available nowhere else.

What's included in the price?

Starting from €107
  • Full-color print, no stickers
  • CPNP & PIF included
  • Design in the Studio, free
  • Always free shipping
  • Made in the EU, designed in Amsterdam
  • Per box of 12, or mix 6 + 6

No setup costs, no design costs, no hidden costs. Everything is included in the product price, which is listed for every product (excl. VAT).

how it works

Your private label hair products

Why hairdressers choose their own brand

With SalonID, your salon sells professional hair products under its own brand name. We specialize in private label hair care for hairdressers in the Netherlands and the EU. Choose from 33 formulas, from shampoo and conditioner to styling and hair masks, and we print your brand in full color directly on the bottle. No stickers and no minimum order of hundreds of units: you order by the box of 12, or mix two products in a Combipack of 6 + 6. You design your label yourself in SalonID Studio, and complete starter packs start at €425.

Frequently Asked questions

Everything you want to know about starting your own private label
  • You design your label for free in SalonID Studio: type your salon name, choose a style and instantly see how your bottles will look. Then you order the products here in the online store, by the box of 12 or as a Combipack. You don't need an account for that. With your first order, we check your design and prepare the print files (3 to 5 business days); after that, we deliver in the Netherlands and Belgium within 1 to 3 business days (for other countries, add the shipping time listed in the FAQ).

  • That depends on the product and the quantity. You can start from just €107 for a box of 12 products (prices excl. VAT). There are no setup costs, design fees or hidden costs: everything is included in the product price, which is listed with every product.

  • You order by the box of 12 units of one product; liter bottles come in sets of 4. Want to mix or start smaller? Then choose a Combipack: two products of 6 units each. Many hairdressers start with a starter pack and expand from there.

  • No. You can see all prices and check out as a guest. If your salon is in an EU country outside the Netherlands, enter your VAT number at checkout; the VAT will then be reverse-charged. With an account, you can view your previous orders.

  • No, never. We print your design directly on the bottle using full-color printing technology. That gives a professional, premium look, even for small runs.

  • We take care of all of it. Every product gets a CPNP registration and a PIF dossier, so you can legally sell right away throughout the EU. It's included as standard.

  • Yes. You can order a Sample Box with up to 6 products of your choice, even without an account. That way you know exactly what you're offering your clients before you launch your own brand. Already designed your label in SalonID Studio? Then order with the same email address and you'll receive the samples with your own design; otherwise they come with the SalonID label.

Don't see your question here?

Contact us

Ready to launch your brand?

Design your label for free in SalonID Studio and instantly see what your own line looks like. You can then order without an account.

  • Free shipping
  • Per box of 12, or mix 6 + 6
  • No contract
  • Order without an account